[Image]ine Working in Marketing at Helpshift

Meet Tracy, Senior Content Producer for nine months at Helpshift.

  1. What does your day-to-day at Helpshift look like?

Every day is different! I often spend my mornings cranking out content and writing either articles for the blog, e-books, or new customer stories. My afternoons are usually spent meeting with my fellow marketers or other teams to develop future content ideas…or very occasionally I’ll get to spend the afternoon in the park filming a new video.

2. What has been your favorite team off-site, and why?

The Giants game at AT&T Park was such a great way to spend the afternoon. It’s just really nice to be able to spend time with your colleagues in a non-office environment and get to ditch work collectively. The Giants played terribly, but thanks to the hot dogs, beer, and great company, it definitely didn’t matter.

3. What role(s) did you start in at Helpshift and how have you graduated/migrated into different roles?

I was hired as the senior content producer and I continue to operate in this role, but my job encompasses much more than strictly content marketing. I’ve learned so much about the product and company that my role has grown to assist heavily with product marketing and sales enablement as well.

4. Describe how Helpshift has helped you in your career development.

I’ve covered a lot of genres throughout my career as a writer and producer, but tech is quickly becoming one of the topics I most enjoy writing about. Learning the technical side of Helpshift’s platform and its AI-powered future has propelled me forward in my career as an aspirational tech writer.

5. What’s your favorite thing about working for an SF tech startup?

There are admittedly some things I find challenging about working at a startup, like the vast amount of acronyms and abbreviations that I do not understand. But I’ll take that over a rigid bureaucratic structure any day of the week. The great thing about startups like Helpshift is that you can operate as autonomously or as collaboratively as you like. You just need to own your final product and move the company in the right direction…but how you get there is really up to you!

6. What advice would you have for prospective Helpshift candidates?

Be prepared to get technical. This is my first job in the tech realm, and during my first week at Helpshift I was subjected to intense product training and some pretty difficult quizzes. I was definitely overwhelmed at the beginning, but in retrospect I wouldn’t have had it any other way. I can now confidently say I understand the product, which is necessary for me to not just excel at my job, but to be proud of the work I do.

7. What is your proudest moment at Helpshift?

About a month ago I released a new customer story, and one of the account executives came over and said that the story was one of the most well-written and useful pieces of content she had seen. It’s just so great to know that not only is my work well-received by my peers, but that it is helping the company to succeed as well.

8. How would you describe the company culture and what do you like most about it?

One of the things that really stands out to me about Helpshift is how genuine everyone is. It is such an intelligent, down-to-earth group…everyone is just so nice and welcoming…and that’s incredibly refreshing. So I’d have to say what I like most about the company culture is how inclusive it is. The office perks are great, but it’s the people that really make coming to work every day such a positive experience.

9. Superpower (real or fake):

Teleportation. There is nothing I would love more than to be able to travel the world on the weekends. Take a day trip to explore a new city! Check out a new local cuisine during lunch hour! I’d never go to the gym again — I’d just teleport with my hiking boots and check out a new mountain every week.

10. Slightly Very addicted to:

Sunshine. My marketing teammate says my spirit animal is a sunflower because I bloom when the sun comes out (and wilt when it doesn’t). I love being outdoors when the weather is nice — I grew up in Arizona and Southern California so I am very accustomed to plenty of nice days. It’s made the SF winter (and most of the summer for that matter) a little difficult at times. But luckily there are lots of sunny places easily accessible right outside of the city — and I love Indian summer!

11. Always on the search for the perfect:

Way to spend my weekend. Whether it’s heading up to Tahoe or camping in the South Bay, or checking out a new exhibit right here in the city, I love planning out and optimizing my weekends. I can’t stand feeling like I wasted my precious Saturday and Sunday, because I only get them once a week! That’s not to say that I don’t have a strong appreciation for binge watching a new Netflix show and drinking hot chocolate on a rainy day, but I have to plan for that!

12. If you could interview one person, dead or alive, who would it be and why?

Anna Kendrick, because we have a lot in common and I think we’d be best friends if given the opportunity. I recently read her book, “Scrappy Little Nobody” and we both know the plights and benefits that come with being, well, little. I’m 5’0, for your reference. Also, we know the struggles of being aspiring actresses (that’s all I wanted to be when I was growing up), but that worked out much better for one of us. Now I prefer to work on the production side, and producing an interview with someone who I am both pretty jealous of and admire greatly would be so fun!



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Abinash Tripathy

Empowering the world’s largest brands with AI, bots and digital messaging for next generation customer service.